Al-KHOBAR, Saudi Arabia, July 31, 2010 /PRNewswire/ -- Fillfilah Restaurants (http://www.fillfilahrestaurants.com), located in
the Eastern Province of Saudi Arabia, commemorates its 20th anniversary this
year with major brand improvements as it achieves its best performing year in
history. Revenues, profits and customer satisfaction scores are at their
highest ever.
Growth-minded entrepreneur Mr. Faleh Mohammad Al- Hajri, founded
Fillfilah Restaurants (http://www.fillfilahrestaurants.com) in 1990 shortly
before the invasion of Kuwait. He started with a small, 90-square-meter
pastry shop and has grown the company revenues in excess of 40,000,000 SAR.
Now he has set a new vision for his company to capitalize on the tremendous
growth potential in the emerging Saudi foodservice industry.
The improvements include more than 4,000,000 SAR in business growth
preparation and reinvestment. Each of its four locations is undergoing
significant remodels to the interior and exterior of the facility. The
company has also invested in a new logo, branding platform, uniforms,
marketing campaigns, new menu introductions, operational procedures and
standardization, training systems and long-range planning. The company
expects to have the extensive renovations and unit improvements completed
within 2010.
Approximately 60 percent of the population of Saudi Arabia is under the
age of 20 - the same age as Fillfilah Restaurants. The surge in population
and diversification of the Saudi economy has big implications and
opportunities.
"The Middle East restaurant industry is booming and we see tremendous
growth potential," says Al Hajri. "The surge in our population and changing
eating habits make Saudi Arabia foodservice an important industry in our
current and future economy. Projections are that the industry will grow by as
much as 500 percent in the next decade and we prepare to take a more
assertive posture with growth."
About Fillfilah Restaurants
Founded in 1990 by Mr. Faleh Mohammad Al- Hajri, Fillfilah Restaurants is
a twenty-year old Dammam-based restaurant company that presently runs four
(4) locations and a catering arm - Fillfilah Catering - generating over
40,000,000 SAR annually. For more information see
http://www.FillfilahRestaurants.com or restaurant consultant
(http://www.aaronallen.com) Aaron Allen +1-407-278-5159 media@aaronallen.com